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Privacy Policy: Your Family, Your Stories, Your Privacy

At Leafstory, managed by Leaf AI LTD ("we," "us," "our"), your family's privacy is at the heart of everything we do. We believe your personal information—and your family's stories—should remain yours, always. This Privacy Policy explains how we collect, use, and safeguard your information when you use the Leafstory platform ("the Platform"), covering both our mobile app and website.

Our Promise to You

  • We do not access or share your personal information without your explicit consent.
  • We do not sell your information.
  • We do not use your data to advertise to you.
  • We protect your data with robust security measures.

We're here to provide a private and secure space for your family, where your stories and moments stay safe and accessible only to the people you choose to share them with.

1. Information We Collect and Why

We collect only the information necessary to provide and improve our services. Specifically:

Contact Information:

We collect your name, phone number and email address to set up your account and communicate important updates about the Platform.

Family Stories and Life Data:

The core of Leafstory is your personal and family stories. You choose what information, photos, memories, or stories you share on the Platform. This data belongs to you and will only be available to the people you choose to share it with.

Payment Information:

If you make payments through the Platform, we use Stripe, a secure third-party payment processor. Stripe processes these securely on our behalf.

Usage and Device Information:

To improve the performance of the Platform, we collect basic usage data like IP address, device type, and pages visited. This is done using third-party tools like Google Analytics, but all data is anonymised and cannot be linked to you personally.

2. How We Use Your Information

We only use your personal information to:

  • Provide and improve the Platform;
  • Help you document and share stories with your family;
  • Communicate with you about your account or our services;
  • Process payments securely;
  • Comply with legal and regulatory obligations.

3. Who We Share Your Data With

Your data is never sold, shared, or used for advertising purposes.

To operate the Platform, we may share limited data with trusted third-party service providers for specific purposes:

  • Cloud Storage: We use Microsoft Azure to securely store your data within the UK.
  • Payment Processing: Payments are securely handled by Stripe.
  • Analytics Tools: Tools like Google Analytics help us improve the Platform by analysing trends, but this information is de-identified and cannot be traced back to you.

Every third-party provider we work with is required to handle your data securely and in compliance with privacy laws.

4. Your Privacy, Your Control

At Leafstory, you're in control of your data. You decide:

  • What to share and with whom.
  • When to edit or delete your data.
  • How much of your story or personal information to document on the Platform.

You can contact us anytime to exercise your rights, including:

  • Accessing your data
  • Correcting misinformation
  • Deleting your data entirely

Simply email us at [email protected] to make a request.

5. How We Keep Your Data Safe

We take your privacy and security seriously. That's why we implement:

  • Secure server infrastructure, including VPNs and firewalls.
  • Military grade encryption at rest, so that your data stays secure no matter what.
  • Robust access controls to ensure only authorised users can view shared stories.
  • Regular security reviews and updates to safeguard against threats.

6. How Long We Keep Your Data

We keep your data only as long as necessary to provide the Platform and its services, or as required by law. If you close your account, we delete your data unless you request otherwise.

7. Contact Us

We're here to answer any questions about our Privacy Policy or how we protect your privacy.

Email: [email protected]

Mailing Address: 17 Mann Island, Office 17, Liverpool, L3 1BP

We're registered with the UK Information Commissioner's Office (ICO), Registration Code: ZB608102.

8. Updates to This Policy

We may make updates to this Privacy Policy to ensure it stays clear, transparent, and aligned with your expectations. If we make changes, we'll notify you directly before they take effect.

Thank you for trusting Leafstory to keep your family's stories private & safe.

Any questions or feedback?

Contact our team at
[email protected]

17 Mann Island, Liverpool, United Kingdom, L3 1BP
© 2025 Leaf AI Ltd. All rights reserved.